A.

SEO includes a variety of techniques that help make your Website “search engine friendly.” So when your customers search for your type of business in your geographically targeted area, your Website appears prominently in their search results.

That’s important because most people only read the first few search results listings on the 1st page of Google, Yahoo, Bing or other search engines. If your business appears on Page 3, you are invisible and the listing is virtually useless!

Q3.

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What is “Pay Per Click” (PPC) advertising?

In traditional advertising, you pay a fee per insertion. In other words, for a fee, a newspaper, TV or Radio network will run your ad a specified number of times, (insertions), for the amount you paid. The drawback is there are no guarantees as to exactly how many customers will see and respond to your ad – just estimates.

In contrast, Pay Per Click advertising appears on search engine result pages when a customer searches for a certain keyword combination, ( i.e. “Houston Lawn Care” or “Chiropractor Los Angeles”). If a potential customer clicks on your Pay Per Click ad, you are charged a small fee. If no one clicks, the PPC provider does not charge you. PPC is results-based advertising, versus exposure-based traditional advertising.

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Do I need a new Website? I spent a lot of money on the one I have now.

Let our team of experts give you a free analysis. Perhaps your site can use a polish in terms of clarifying a call-to-action or describing your product and its competitive advantage. You may have a great looking site, but if it isn’t search engine friendly or designed to convert visitors into customers, it’s costing you money.

Q5.

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How do I get started?

You can sign up right online. You can also call us, and one of our super-experienced Internet Business Analysts can answer your questions, and assist you in choosing the Captain Marketing product that best suits your business’ needs.

Q6.

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I have a LOCAL business. How can Captain Marketing and the Internet help me?

Captain Marketing is a complete Internet Marketing solution for local businesses. With our proven techniques, we can get your business maximum exposure in a limited geographic area. We’ll handle every aspect of your Internet Marketing – The Captain is truly your one-stop shop. Our Internet Marketing experts will produce better results with less costs and no headaches. We’ll drive quality, targeted traffic to your site. We’ll continually evaluate the results, relentlessly pursuing your best Return on Investment.

Captain Marketing, your sales Superhero. “With more power comes more sales.”