Right after you sign up, Captain Marketing sends you an Internet Marketing Questionnaire, the "IMQ". It takes less than 30 minutes to complete and gives Captain Marketing all of the information necessary to start tailoring your internet marketing campaign.

From the IMQ information, Captain Marketing starts selecting your keywords and performs analysis to suggest the top performing keywords for your internet marketing campaign. We send these keywords to you for your comments and/or changes. Within a short time, we agree on the keywords that will work best for your business.

Within the first four days, Captain Marketing creates and sends you his Baseline Ranking Report. Using your approved keywords, Captain Marketing runs this extensive search engine ranking report detailing your website ranking positions among the top search engines (accounting for 98% or more of all search engine traffic).
The Baseline Ranking Report is essentially a "here is where we are now" report so that future progress can be accurately measured and presented. It also serves to help Captain Marketing focus his efforts on the most critical actions first.

Within the first 10 days, Captain Marketing will complete his onsite optimization of your website. Using his research and analysis tools, Captain Marketing creates optimization protocol for key pages within your website. After careful selection of relevant keyword and keyword phrases per page, Captain Marketing constructs search engine friendly HTML code, including page unique Titles, META Description, ALT Tags, and
Navigation and Link Structures which include:
- Examination of internal linking structure including the selection of link names and titles.
- Proper site navigation including linking strategies such as addition or modification of a site map.
- File and page name structuring.
- And much, much more.

From the moment the finalized keywords have been created, Captain Marketing begins adding new one-way, incoming links to your website.

By the end of the first month, you will receive complete reports showing the increases in search engine rankings and increased customers that have started coming to your website.